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Sell Your Property Successfully by Thinking Like a Buyer Posted: 15th November 2017
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One of the most challenging tasks you will face when selling your home or investment property is looking at it objectively. It’s incredibly difficult and something almost all of us struggle to do to a certain extent, but thinking like a buyer rather than a seller is one of the most effective and efficient ways to sell your property successfully.

Considering the buyer’s perspective is essential at every stage of the property sale process, from marketing it at the right price to decorating it in a way that will appeal to a variety of house hunters. By taking this approach, and with the help of a reputable local estate agent, you’ll have the greatest chance of success.

Interior design

If you’re planning to do upgrades or renovations before putting your property on the market, take a look at recently sold properties in the area, as well as homes that are currently for sale. Look closely at the photos and descriptions in the particulars—what properties sold quickly and for the best prices, and what ones were slow to sell or are still on the market after an extended period of time?

This information will give you a good idea of the fixtures, fittings, and interior design that buyers in the local area are looking for—or not looking for! Researching these things will help you to identify trends amongst the most and least successful property sales. That way, you can create value by focussing your attention on the most appealing and profitable home improvements that most buyers want.

It’s tempting to simply renovate and decorate according to your own personal taste. When you’re doing so with a view to selling a property and making a healthy return, however, you need to be thinking like a buyer. Therefore, your interior design choices have to appeal to the masses.

Choosing the right asking price

The property market is driven by buyers, so it’s really important to research property values and sale prices of other homes in the area. These figures will provide a realistic indication of how much to ask for and how much your property is likely to sell for. Price it too high, you’ll discourage potential buyers from viewing your property. Price it too low and you risk selling your property for less than its potential value.

To get the most up-to-date information and advice regarding property values and asking prices in East Renfrewshire, it’s advisable to choose a local estate agent with a proven track record of successful sales in the area. With current and expert knowledge on property trends and buyer behaviour at a local level, they will be able to provide reliable guidance and advice on choosing the right asking price. They are also likely to have a number of interested buyers already on their books.

Preparing for property viewings

This stage of the property sale process is when you get the opportunity to promote the desired lifestyle to potential buyers. Evidently, their interest has been piqued enough to arrange a viewing, so now is your chance to really sell your property to them. Staging your home effectively is an essential marketing technique that invariably leads to a quicker and more valuable sale.

Successful house viewings, however, rely as much on availability as they do on presentation. Naturally, both buyers and sellers have work and family commitments that take up a great deal of their time. For this reason, it’s important to offer flexible viewing times that will allow the greatest number of potential buyers to see your property.

At Nicol Estate Agents we offer a flexible diary of appointments to fit around sellers and buyers’ busy schedules.


Whatever your reason for moving; whether it's for extra space, to downsize or you may simply have found your dream home, Nicol can help. Our knowledge of the local property market helps us develop a marketing plan that's right for you and your property.
We want our clients to be delighted with the service we provide. Listening to your needs and understanding your requirements is our starting point. To find out more about our approach to selling homes, download our comprehensive Guide to Selling your Property here.
If you are planning on selling your home, contact Nicol Estate Agents today for an appraisal of your property. Our Managing Director Douglas Nicol and Estate Agent and Valuer Daniel Cohen carry out hundreds of market appraisals every year, giving them an intimate and unparalleled knowledge of the property market in Glasgow, from city centre apartments to family homes and building plots. We will talk to you about the property market in your area, compare sales evidence, local demand for similar properties, outline our tailored marketing plan and provide details of our sales support strategy right through to completion.