Discreet Home Sales – Another dimension to moving home

Posted: 3rd June 2016

In our experience, each client and every home are unique. That’s why we tailor the service we provide for our clients based on their individual requirements. For some of our clients a discreet, private way of handling their home sale or letting works better than the general approach of advertising their property to a wider audience.

What is a discreet marketing service?

By selling your property discreetly, we won’t advertise your property online or in the local press, and a For Sale board won’t appear outside your home. Instead we will contact carefully selected buyers who have registered on our database, and who we know are looking for a property just like yours. We will contact them and invite them to privately view our home at a suitable time.

The benefits of discreet marketing

It could be that you haven’t seen anything you want to buy, and would like more conditions attached to the purchase of the sale – which is often more possible with a private sale. Or it could be that you don’t want your home, or the fact that you are moving, public knowledge in your local community. Alternatively you could be dipping your toe in the water and want to see if there are any serious buyers who would like to buy your home without the need for advertising to a broader audience. A discreet marketing service offers many benefits.

Will it affect the sale price?

In some cases a private launch to selected clients before taking the home out on the open market can mean good buyers appreciate the special opportunity of being able to privately view a property before it is advertised to a wider audience. You could receive a premium for the privilege of allowing your buyer to purchase before others have had a chance to view. There are many reasons why you might not want your property to go onto the open market straight away, but one thing that we can assure our clients of is that it won’t adversely affect your sale price. Our discreet marketing service puts you very much in control.

Experts in discreet home sales

At Nicol Estate Agents we are perfectly suited to handle such discreet home sales. Not only is our team highly experienced in home sales of all price levels and complexity, but we have also carefully built our buyers database, know what they look for and can find the perfect buyer for your home without fuss or any publicity.

A no-fuss approach

Opting for a private sale with Nicol Estate agents means that you will avoid an open house with many buyers visiting your home at the one time, or Nicol coming to your home with buyers for numerous viewings over a period of a few weeks or even months. A discreet marketing service means that only carefully selected, keen buyers will view your home so the whole process can run quietly and with minimal disruption to you.

A private opportunity for buyers

If you are a buyer and are struggling to find your ideal property, you should contact our team to check what our private sale collection offers.


Whatever your reason for moving; whether it's for extra space, to downsize or you may simply have found your dream home, Nicol can help. Our knowledge of the local property market helps us develop a marketing plan that's right for you and your property.
We want our clients to be delighted with the service we provide. Listening to your needs and understanding your requirements is our starting point. To find out more about our approach to selling homes, download our comprehensive Guide to Selling your Property here.
If you are planning on selling your home, contact Nicol Estate Agents today for an appraisal of your property. Our Managing Director Douglas Nicol and Estate Agent and Valuer Daniel Cohen carry out hundreds of market appraisals every year, giving them an intimate and unparalleled knowledge of the property market in Glasgow, from city centre apartments to family homes and building plots. We will talk to you about the property market in your area, compare sales evidence, local demand for similar properties, outline our tailored marketing plan and provide details of our sales support strategy right through to completion.